For example, social media companies can use accelerator programs not only to support rising stars but to lure those creators-and their audiences-to the company’s platforms.
Similar programs are common in the startup world and in the creator economy. Snapchat, which was the seventh-most downloaded app worldwide in the first quarter, has seen its Spotlight short-form video feed gain popularity. Instagram, which ranked second in worldwide app downloads in the first quarter, recently announced changes to its algorithm that will suppress content on its feeds reposted from TikTok. Streaming also grew prolifically, with Netflix ranking third and Amazon Prime Video coming in sixth.Ĭompeting social media platforms have found themselves having to contend with TikTok’s success. Two major global sports brands grew the most, according to the study, with Premier League soccer teams Tottenham Hotspur and Manchester United taking the top two spots. This was confirmed by the results of another study by video analytics firm Conviva, which examined verified brands, media companies and sports leagues on the video-sharing app to determine which brands grew the fastest in 2021 in terms of follower growth. Each platform has attempted to mirror the other’s success TikTok recently expanded its max video length to 10 minutes, while YouTube launched the 60-second video platform YouTube Shorts.Īs TikTok continues to dominate the social media landscape, more brands are turning to the platform.
In the US, however, TikTok led downloads across app store providers.īased on new downloads, YouTube is currently one of TikTok’s largest competitors, placing second in App Store downloads worldwide in the first quarter. Despite being owned by Chinese tech company ByteDance, it was only the third-most downloaded app in Asia.
When using international metrics, Culver City-based TikTok ranked at the top of Apple’s App Store but behind Instagram and Facebook in Google Play downloads worldwide. under the Trump administration-is continuing to dominate the social media landscape.Īccording to a recent study by digital analytics company Sensor Tower, which examined new app downloads across Apple's App Store and the Google Play store in the first quarter of 2022, TikTok was downloaded over 175 million times in the first three months of the year-making it the most-downloaded app worldwide and continuing a nine-quarter streak of 10 million-plus downloads. In the midst of this turmoil, TikTok-the Chinese-owned video-sharing app almost banned in the U.S. Social media is a mess right now, with Elon Musk is buying Twitter and Meta continuing to deal with the fallout from " The Facebook Files."